Marketing Automation

Marketing Automation 101: What, Why & Will?

We hear a lot about marketing automation these days which is being lauded as the latest and greatest thing in marketing by Marketeers. This hypothesis can be confirmed from increasing Google trends for marketing automation over last five years. It is a popular belief that Marketing Automation is just a souped-up automatic email or SMS marketing program, but it is not, so what is it? “Marketing Automation empowers marketers to automate tasks and workflows for the marketing and sales process, including prospect and customer profiling on lead scoring, landing pages, and sending automated personalized emails, SMS and web recommendations to support lead nurturing and customer engagement.” This definition seems too complicated, is it? Well In Read more…

By Amit Kumar, ago
Adobe Campaign Marketing Tool

Adobe Campaign Marketing Tool

Adobe Campaign provides best-in-class campaign, offer, and personalization management capabilities for intuitive, touch-friendly marketing automation across all channels—digital and traditional. Adobe Campaign addresses a key challenge for marketers: how to build and extend relationships with their customer base to drive top-line revenue growth and ROI. A fantastic marketing automation tool Read more…

By Amit Kumar, ago