The Adobe Audience Manager solution includes the following components/modules:
- Audience Manager User Interface: Enables customers to define and classify the types of data they wish to track on their website.
- Data Collection Servers (DCS): Obtain audience information from multiple sources, including customer websites, third-party data providers, customers’ partners, and other Adobe Digital Marketing Solutions. The audience data is then processed based on the signal, trace, and segment rules defined by the customer in the Audience Manager user interface.
- Profile Cache Servers (PCS): Store two-week historical activity from specific users, which can then be joined with DCS data.
- Outbound Publisher: Publishes content using server to server HTTP in real-time.