• Combinations of one or more signals.
  • Boolean expressions and comparison operators let you create trait qualification rules.
  • Create precise qualification requirements with combinations of traits and trait groups.

Example: From the available signals, you could create a “High End Camera Browser” rule expressed as:

product=camera AND price>1000


Amit Kumar

Results driven Adobe Certified Architect with extensive experience managing and implementing marketing Strategies to drive business growth. Enjoy optimizing the customer experience through the use of data, futuristic thinking + channel mixing – e.g., using creative combinations of traditional methods + shiny new toys like automation platforms.


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