• Users who share a set of common attributes and qualify for related traits.
  • Boolean expressions, along with recency/frequency requirements, let you create segment qualification rules.
  • Create precise qualification requirements with combinations of trait and segment rules.

A segment is the aggregation of both traits and signals (e.g. audience/segment = “North American customers who have purchased soccer jerseys
from the sports page”). Customers can also combine signals, traits, and segments from customer web site interactions with other data sources as well as identify destination mappings, generate custom reports, configure digital marketing integration setup, and use a look-alike model creation
and setup.


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Amit Kumar

Results driven Adobe Certified Architect with extensive experience managing and implementing marketing Strategies to drive business growth. Enjoy optimizing the customer experience through the use of data, futuristic thinking + channel mixing – e.g., using creative combinations of traditional methods + shiny new toys like automation platforms.


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