The Visitor Profile Viewer uses the AAM UUID and by default looks at the demdex cookie on the browser where you are accessing the AAM UI. You can inspect your network traffic on another browser and copy and paste the demdex ID into the UUID field in the Visitor Profile Viewer and refresh. This is useful when you want to test different user profiles with different online browsing behaviors.

Another way to see segment qualifications is to map the segment to a cookie destination and examine the “stuff” object that is part of the response to the event call for client-side implementation or the analytics call (filter on b/ss) for server-side implementation.


Amit Kumar

Results driven Adobe Certified Architect with extensive experience managing and implementing marketing Strategies to drive business growth. Enjoy optimizing the customer experience through the use of data, futuristic thinking + channel mixing – e.g., using creative combinations of traditional methods + shiny new toys like automation platforms.

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