Continuous delivery: 

Continuous delivery type action lets you add new recipients to an existing delivery.At a delivery template level, you can specify a script to calculate the label (and the campaign folder) of the associated delivery. If the script calculates a delivery that does not yet exist, it can be created on the fly.

Benefits of this delivery type avoids you having to create a new delivery each time.

Use: This mode is often more efficient, in particular for low-volume alerts or notifications sent out as and when needed.

Recurring delivery:

A Recurring delivery type action will create a new delivery for every execution cycle of a work flow. This enables Adobe Campaign to create recurring e-mail messages. For example, you might want to send an e-mail message every month to remind a group of people that a report is due.

Benefits of this delivery type avoids you having to create a new delivery for recurring tasks.

Use: This mode is often more efficient, in particular for high-volume alerts or notifications or Reminders sent out as and when needed.

Difference:

The difference between a continuous delivery and a recurring delivery is in the way that the results will be managed:

  • A Continuous delivery will create a single delivery. Add Delivery logs (broadlogs) and Tracking logs on to that same delivery each time that the activity executes.
  • The Recurring delivery will create a new Delivery each time that the activity executes.
  • Example: if you run the workflow once a month, you would end up with 12 deliveries after a year if you used a Recurring delivery activity but one delivery if you use continuous delivery.
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Amit Kumar

Results driven Adobe Certified Architect with extensive experience managing and implementing marketing Strategies to drive business growth. Enjoy optimizing the customer experience through the use of data, futuristic thinking + channel mixing – e.g., using creative combinations of traditional methods + shiny new toys like automation platforms.

2 Comments

hise · January 3, 2018 at 3:41 pm

___123___What is the difference between continuous delivery and recurring delivery in Adobe Campaign? – Marketing Cloud Blog___123___

Christiane · August 22, 2018 at 3:22 pm

Thank you for the terrific post

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