Lead nurturing Strategy helps marketers build relationships with buyers across channels and throughout the sales cycle. It will be different for every business but Generally speaking, Lead Nurturing Strategy could be divided into Three phases such as:

Initiation/Filtering:

Lead Fit: Is the lead is a perfect fit for Your business?

Lead Interest: Does the Lead satisfies the criteria for your prospect?

Engagement/Nurturing:

Engagement is the central part of my strategy, and I have listed down multiple ways to engage your lead until that lead provide your proper hints(enough point to become a qualified lead) of becoming your customer.

Targeted content – Leads nurtured with targeted content produce an increase in sales opportunities of more than 20%

Multi-channel lead nurturing – Four out of five marketers say their email open rates do not exceed 20%. It is time to think beyond the inbox

Multiple Touches – Prospects receive an average of 10 contacts from the time they enter the top of the funnel until they are a closed-won customer

Timely Follow Ups – The odds of a lead entering the sales process, or becoming qualified, are 21 times greater when contacted within five minutes versus 30 minutes after an inbound lead converts on your website

Personalised emails – Personalised emails generate up to 6 times higher revenue per email than non-personalized emails do

Lead Scoring – 68% of successful marketers cite lead scoring based on content and engagement as the most effective tactic for improving revenue contribution from lead nurturing

Sales and Marketing Alignment – 89% of companies that align their sales and marketing lead nurturing efforts report measurable increases in the number of sales opportunities generated

Conversion/pop the question:

Follow the steps, and you have got yourself a well-defined Lead Nurturing Strategy:

  1. Once Your Lead becomes the Qualified Lead ask your Sales team to reach out to the prospect
  2. Gather the feedback from your sales team about the customer.
  3. Use the feedback to improve your system.

Amit Kumar

Results driven Adobe Certified Architect with extensive experience managing and implementing marketing Strategies to drive business growth. Enjoy optimizing the customer experience through the use of data, futuristic thinking + channel mixing – e.g., using creative combinations of traditional methods + shiny new toys like automation platforms.

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