Well, This is a role based question. The point of this question is to understand how a candidate thinks about taking in a set of data and processing it for another business group. The seasoned professional will have a solid point of view on how leads should be prioritized and will ask probing questions to tailor his mental model to fit the constructs of your business. A candidate who doesn’t have as much experience in this realm may not be able to spout off a proven lead scoring algorithm, but can still show you his understanding of how to consider various lead qualities and establish weighting and balance among them.


Amit Kumar

Results driven Adobe Certified Architect with extensive experience managing and implementing marketing Strategies to drive business growth. Enjoy optimizing the customer experience through the use of data, futuristic thinking + channel mixing – e.g., using creative combinations of traditional methods + shiny new toys like automation platforms.

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