All Digital marketers and digital companies have a checklist for digital platform implementations(i.e. websites) which is quite exhaustive, but that contains two items for sure i.e. analytics and SEO. One of the best things about online marketing is that virtually everything is traceable so to ripe the benefits of analytics Read more…
The ability of web users to opt out of being tracked threatens web analytics data. This ability is what happens when a user’s browser rejects cookies that are set by a web analytics vendor, such as Omniture and Google Analytics. The entire discipline of web analytics is premised on cookies working. Read more…
If you are using Adobe marketing cloud or Adobe analytics and you have not configured Adobe Marketing Cloud Visitor ID Service in your projects and if you have seen the below? IMPORTANT NOTE: You are currently setting a static value within your current deployment of the Marketing Cloud Visitor ID Read more…