What is Web tracking? Web Tracking is an automated way to give you insight on how customers/prospect are reaching your landing pages and web pages. With Web Tracking, You can analyze: Which button has been clicked on? How long a visitor spent on a landing page? Who referred them to your Campaign Read more…
What is lifetime value? In marketing, customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or lifetime value (LTV) is the present value of the future cash flows attributed to the client during his/her entire relationship with the company. CLV is a not a traditional CRM key performance Read more…
Introduction Cohort analysis is a modern Data Analysis technique among Data Analyst and marketers but does we understand it? Are we using its full potential? Before answering this, I would like to explain the meaning/technique of Cohort analysis to the new Users. What is Cohort? A Cohort is simply a Read more…
All Digital marketers and digital companies have a checklist for digital platform implementations(i.e. websites) which is quite exhaustive, but that contains two items for sure i.e. analytics and SEO. One of the best things about online marketing is that virtually everything is traceable so to ripe the benefits of analytics Read more…
The ability of web users to opt out of being tracked threatens web analytics data. This ability is what happens when a user’s browser rejects cookies that are set by a web analytics vendor, such as Omniture and Google Analytics. The entire discipline of web analytics is premised on cookies working. Read more…
If you are using Adobe marketing cloud or Adobe analytics and you have not configured Adobe Marketing Cloud Visitor ID Service in your projects and if you have seen the below? IMPORTANT NOTE: You are currently setting a static value within your current deployment of the Marketing Cloud Visitor ID Read more…