Cultivating relationships with your customers is an essential part of developing a successful business. In this age of computerization and innovation, caring for your clients has never been more important. Never Forget – Every Customer is Unique Every Customer has unique requirements Customer-focused culture: What one of the greatest dissatisfaction Read more…
All Digital marketers and digital companies have a checklist for digital platform implementations(i.e. websites) which is quite exhaustive, but that contains two items for sure i.e. analytics and SEO. One of the best things about online marketing is that virtually everything is traceable so to ripe the benefits of analytics Read more…
Adobe Campaign provides best-in-class campaign, offer, and personalization management capabilities for intuitive, touch-friendly marketing automation across all channels—digital and traditional. Adobe Campaign addresses a key challenge for marketers: how to build and extend relationships with their customer base to drive top-line revenue growth and ROI. A fantastic marketing automation tool Read more…
The ability of web users to opt out of being tracked threatens web analytics data. This ability is what happens when a user’s browser rejects cookies that are set by a web analytics vendor, such as Omniture and Google Analytics. The entire discipline of web analytics is premised on cookies working. Read more…
Well after my previous post couple of my connection asked me about Adobe “What is Adobe marketing suite?” So here is the answer. “It’s the most complete set of marketing solutions available. And it gives you everything you need to get deep insight into your customers, build personalized campaigns and Read more…
Do we have new competition for Adobe marketing suite from Google Analytics 360 suite? Now, Google gets into marketing cloud with Google Analytics 360 Suite. Which is driven by following core features: Complete customer journey Useful insights, not just more data Enable better sharing within your organization Deliver engaging experiences to the right people Read more…