What i'm Doing
Adobe Campaign & Analytics
Content, Email & SMS Marketing
Head of Marketing Technology
Amit Kumar is working as a Head of Marketing(Adobe) Technology at PhotoBox and a Trustee at Challenge Child Poverty charity. His primary focus is customer retention, data analytics, marketing automation and optimising marketing operations and execution.
His goal is to drive change with tools and processes that deliver exceptional customer experiences, automate and scale measurable personalisation and optimise PhotoBox channel(Paid, Social, Earned and Owned) marketing spends.
In the last ten years, Amit acquired a combination of strong technical, architectural, marketing and product experience, which enables him to build and deliver effective digital products at scale. He has developed and delivered more than 15 enterprise-scale digital products for various companies in multiple geographies.
Amit has had the privilege to be part of a range of different and unique projects where he focuses on the adoption and growth of personalisation at scale through advanced analytics, Marketing Automation and insight based decisioning tools.
Before his current position, Amit held Technical, CRM, Digital marketing, e-commerce and digital product consulting roles with Wunderman WPP company (Copenhagen), Valtech (Sydney), Deloitte Consulting (Bangalore & Sydney), Sapient and Infosys.
As a senior MarTech professional, Amit has worked on all levels such as designing technical architecture, marketing strategy, planning, GTM, customer retention and growth, and hiring & team development. From designing digital product architecture and overseeing campaigns to execution, Hiring, mentoring, hands-on development with AWS/Adobe API development and more.
My focus skills are:
- Data-driven marketing and personalisation
- Customer relationship management(CRM)
- Data and analytics
- Customer retention
- Recommendation systems
- Behavioral Targeting
- Algorithmic Modeling
- Segmentation Strategy
- Customer experience
- Programmatic marketing
- Channel marketing and advertising strategy(Paid, Owned, and Earned channels)
Learning & development
Phone : +44 - 7715090924
Email : email@example.com
Address : London, UK.
Website : www.MarketingCloudBlog.com