Marketing Automation

Marketing Automation 101: What, Why & Will?

We hear a lot about marketing automation these days which is being lauded as the latest and greatest thing in marketing by Marketeers. This hypothesis can be confirmed from increasing Google trends for marketing automation over last five years. It is a popular belief that Marketing Automation is just a souped-up automatic email or SMS marketing program, but it is not, so what is it? “Marketing Automation empowers marketers to automate tasks and workflows for the marketing and sales process, including prospect and customer profiling on lead scoring, landing pages, and sending automated personalized emails, SMS and web recommendations to support lead nurturing and customer engagement.” This definition seems too complicated, is it? Well In Read more…

By Amit Kumar, ago
Adobe Audience Manager

Top reasons to use Personalized Content and Behavioral Targeting for Improved Conversions

Cultivating relationships with your customers is an essential part of developing a successful business. In this age of computerization and innovation, caring for your clients has never been more important. Never Forget – Every Customer is Unique Every Customer has unique requirements Customer-focused culture:  What one of the greatest dissatisfaction Read more…

By Amit Kumar, ago